Simpatico Ai
Simpatico Ai
Branding




My role
Graphic Designer
Service provided
Branding & logo design
Year
2023
Location
Melbourne, Australia
10%
Growth in sales
76%
Increase in brand recognition
69%
Greater trust in the brand
My role
Graphic Designer
Service provided
Branding & logo design
Year
2023
Location
Melbourne, Australia
10%
10%
Growth in sales
Growth in sales
76%
76%
Increase in brand recognition
Increase in brand recognition
69%
69%
Increased trust in the brand
Increased trust in the brand
My role
Graphic Designer
Service provided
Branding & logo design
Year
2023
Location
Melbourne, Australia
The process
The process
01
Research & Analysis
I started by deeply understanding the mission and vision of our brand, identified and analyzed the target audience and competitors, and studied market trends to establish a strategy.
02
Conceptualization
We defined the creative and strategic direction, I created a moodboard to visualize the style of the brand, and selected elements such as the color palette and purpose that guided all branding activities
03
Naming & logo Design
I developed and tested potential names and logos until I found a visual identity that resonated both internally and with the client.
04
Implementation
Once the logo was selected and the visual identity was defined, I proceeded to apply these elements to all points of contact with the client, from stationery to merchandising, ensuring coherence in all brand communications.

01
Research & Analysis
I started by deeply understanding the mission and vision of our brand, identified and analyzed the target audience and competitors, and studied market trends to establish a strategy.
02
Conceptualization
03
Naming & logo Design
I developed and tested potential names and logos until I found a visual identity that resonated both internally and with the client.
04
Implementation
Once the logo was selected and the visual identity was defined, I proceeded to apply these elements to all points of contact with the client, from stationery to merchandising, ensuring coherence in all brand communications.

01
Research & Analysis
I started by deeply understanding the mission and vision of our brand, identified and analyzed the target audience and competitors, and studied market trends to establish a strategy.
02
Conceptualization
We defined the creative and strategic direction, I created a moodboard to visualize the style of the brand, and selected elements such as the color palette and purpose that guided all branding activities
03
Naming & logo Design
I developed and tested potential names and logos until I found a visual identity that resonated both internally and with the client.
04
Implementation
Once the logo was selected and the visual identity was defined, I proceeded to apply these elements to all points of contact with the client, from stationery to merchandising, ensuring coherence in all brand communications.

01
Research & Analysis
I started by deeply understanding the mission and vision of our brand, identified and analyzed the target audience and competitors, and studied market trends to establish a strategy.
02
Conceptualization
03
Naming & logo Design
I developed and tested potential names and logos until I found a visual identity that resonated both internally and with the client.
04
Implementation
Once the logo was selected and the visual identity was defined, I proceeded to apply these elements to all points of contact with the client, from stationery to merchandising, ensuring coherence in all brand communications.

Tools used
Tools used
Photoshop
Graphic Design
Illustrator
Graphic Design
InDesign
Graphic Design
Figma
UI Design
Photoshop
Graphic Design
Illustrator
Graphic Design
InDesign
Graphic Design
Figma
UI Design
Photoshop
Graphic Design
Illustrator
Graphic Design
InDesign
Graphic Design
Figma
UI Design




















10%
Growth in sales
76%
Increase in brand recognition
69%
Increased trust in the brand
My role
Graphic Designer
Service provided
Branding & logo design
Year
2023
Location
Melbourne, Australia
Trusted by professionals
Pablo complements his strong creative skills with a strategic approach to each project he undertakes. He always has shown utmost commitment to achieving planned results, consistently adding value with every action taken.



Franco Sosa
Head of Department, Audax
Pablo has consistently proven himself as one of our agency's finest designers and collaborators. His discerning eye for design coupled with his unwavering willingness to collaborate make him an invaluable asset to our team.



Maximiliano Torres
Owner, Rook Agency
We knew Pablo as an employee within our agency, but upon his departure, he transitioned into one of our most relied-upon partners. His commitment to quality work and meticulous attention to detail consistently shine through in his endeavors.



Javier Capitaine
Owner, Beautifull Agency
Pablo is an incredibly talented designer. With the professional technical skills he possesses, Pablo creates harmonious and eye-catching work. All his art are filled with life and movement.


Diana Chorna
Project Manager, AAA Studio
More projects
More projects
Get in touch
Get in touch
Reach me trough any of these channels, happy to talk with you!
Reach me trough any of these channels, happy to talk with you!
Reach me trough any of these channels, happy to talk with you!
Reach me trough any of these channels, happy to talk with you!
Trusted by professionals
Pablo complements his strong creative skills with a strategic approach to each project he undertakes. He always has shown utmost commitment to achieving planned results, consistently adding value with every action taken.


Franco Sosa
Head of Department, Audax
Pablo has consistently proven himself as one of our agency's finest designers and collaborators. His discerning eye for design coupled with his unwavering willingness to collaborate make him an invaluable asset to our team.


Maximiliano Torres
Owner, Rook Agency
We knew Pablo as an employee within our agency, but upon his departure, he transitioned into one of our most relied-upon partners. His commitment to quality work and meticulous attention to detail consistently shine through in his endeavors.


Javier Capitaine
Owner, Beautifull Agency
I've collaborated with over 100 startups throughout my career, and Pablo has emerged as the lead designer for over 10 of them. His work is truly remarkable, and he consistently demonstrates not only incredible talent but also a positive and cooperative attitude.


Dennis Kibirev
Top 1% Rated Startup Mentor
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