Catsa
Catsa
Brand advertising campaign




My role
Graphic Designer
Service provided
Branding & packaging
Year
2021
Location
Miami, USA
28%
Growth in sales
46%
Increase in brand recognition
84%
Greater trust in the brand
My role
Graphic Designer
Service provided
Branding & packaging
Year
2021
Location
Miami, USA
28%
28%
Growth in sales
Growth in sales
46%
46%
Increase in brand recognition
Increase in brand recognition
84%
84%
Increased trust in the brand
Increased trust in the brand
My role
Graphic Designer
Service provided
Branding & packaging
Year
2021
Location
Miami, USA
The process
The process
01
Research & Analysis
Introduced Catsa's e-commerce platform to the Latino community in Miami through visually rich ads showcasing platform mockups and the wide range of products available.
02
Conceptualization
Gathered insights on local shopping behaviors and preferences to design ads that culturally and visually resonate with the Latino audience.
03
Ad design
Developed advertisements featuring vibrant visuals and clear, enticing mockups of the platform, emphasizing the user-friendly interface and product variety tailored for the Latino community.
04
Launch
Deployed the campaign across targeted digital channels, monitoring initial audience reactions and engagement to inform future creative campaigns.

01
Research & Analysis
Introduced Catsa's e-commerce platform to the Latino community in Miami through visually rich ads showcasing platform mockups and the wide range of products available.
02
Conceptualization
03
Ad design
Developed advertisements featuring vibrant visuals and clear, enticing mockups of the platform, emphasizing the user-friendly interface and product variety tailored for the Latino community.
04
Launch
Deployed the campaign across targeted digital channels, monitoring initial audience reactions and engagement to inform future creative campaigns.

01
Research & Analysis
Introduced Catsa's e-commerce platform to the Latino community in Miami through visually rich ads showcasing platform mockups and the wide range of products available.
02
Conceptualization
Gathered insights on local shopping behaviors and preferences to design ads that culturally and visually resonate with the Latino audience.
03
Ad design
Developed advertisements featuring vibrant visuals and clear, enticing mockups of the platform, emphasizing the user-friendly interface and product variety tailored for the Latino community.
04
Launch
Deployed the campaign across targeted digital channels, monitoring initial audience reactions and engagement to inform future creative campaigns.

01
Research & Analysis
Introduced Catsa's e-commerce platform to the Latino community in Miami through visually rich ads showcasing platform mockups and the wide range of products available.
02
Conceptualization
03
Ad design
Developed advertisements featuring vibrant visuals and clear, enticing mockups of the platform, emphasizing the user-friendly interface and product variety tailored for the Latino community.
04
Launch
Deployed the campaign across targeted digital channels, monitoring initial audience reactions and engagement to inform future creative campaigns.

Tools used
Tools used
Photoshop
Graphic Design
Illustrator
Graphic Design
InDesign
Graphic Design
Figma
UI Design
Photoshop
Graphic Design
Illustrator
Graphic Design
InDesign
Graphic Design
Figma
UI Design
Photoshop
Graphic Design
Illustrator
Graphic Design
InDesign
Graphic Design
Figma
UI Design




















28%
Growth in sales
46%
Increase in brand recognition
84%
Increased trust in the brand
My role
Graphic Designer
Service provided
Branding & packaging
Year
2021
Location
Miami, USA
Trusted by professionals
Pablo complements his strong creative skills with a strategic approach to each project he undertakes. He always has shown utmost commitment to achieving planned results, consistently adding value with every action taken.



Franco Sosa
Head of Department, Audax
Pablo has consistently proven himself as one of our agency's finest designers and collaborators. His discerning eye for design coupled with his unwavering willingness to collaborate make him an invaluable asset to our team.



Maximiliano Torres
Owner, Rook Agency
We knew Pablo as an employee within our agency, but upon his departure, he transitioned into one of our most relied-upon partners. His commitment to quality work and meticulous attention to detail consistently shine through in his endeavors.



Javier Capitaine
Owner, Beautifull Agency
Pablo is an incredibly talented designer. With the professional technical skills he possesses, Pablo creates harmonious and eye-catching work. All his art are filled with life and movement.


Diana Chorna
Project Manager, AAA Studio
More projects
More projects
Get in touch
Get in touch
Reach me trough any of these channels, happy to talk with you!
Reach me trough any of these channels, happy to talk with you!
Reach me trough any of these channels, happy to talk with you!
Reach me trough any of these channels, happy to talk with you!
Trusted by professionals
Pablo complements his strong creative skills with a strategic approach to each project he undertakes. He always has shown utmost commitment to achieving planned results, consistently adding value with every action taken.


Franco Sosa
Head of Department, Audax
Pablo has consistently proven himself as one of our agency's finest designers and collaborators. His discerning eye for design coupled with his unwavering willingness to collaborate make him an invaluable asset to our team.


Maximiliano Torres
Owner, Rook Agency
We knew Pablo as an employee within our agency, but upon his departure, he transitioned into one of our most relied-upon partners. His commitment to quality work and meticulous attention to detail consistently shine through in his endeavors.


Javier Capitaine
Owner, Beautifull Agency
I've collaborated with over 100 startups throughout my career, and Pablo has emerged as the lead designer for over 10 of them. His work is truly remarkable, and he consistently demonstrates not only incredible talent but also a positive and cooperative attitude.


Dennis Kibirev
Top 1% Rated Startup Mentor
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